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Many tourism hotspots are ‘de‑marketing’ – with mixed success. We researched the smartest ways to do it
Anne Hardy and Giancarlo Fedeli
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Harpic TV ad
What kind of statement is: "Normal bleach only LIGHTENS germs"?
Surely not. I know nobody truly cares about the bacteria-kill-ratio of different industrial chemicals, but it seems like a bit of a harsh incentive to sell your Super H. Do they really think the average consumer is that stupid?
