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Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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Creative Circle - Ad of the Month Award Issue
l feel that the current judging system is flawed.
Under this system, judges are exposed to the agency name and credits on the back of the pieces entered. To ensure that the judging of Creative Circle's Ad of the Month is totally impartial, I have a suggestion: Agencies must not attach the entry form to the creative work. The agency name and credits should only be known by the administrator of the awards. This will hopefully eliminate any jealousy or beef certain judges may have toward particular agencies or creatives who produced the work.
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