VML Birdwatching at The Loeries | Episode 6: Inspiring young people
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
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Qualitative Research
What do creatives think of qual research?Please note that i'm not necessarily referring to focus groups only, but to research holistically.I know creatives are generally anti-research,but is it because of the way its done?
What can researches do/which methods can be used to ensure that we answer the clients' questions, without offending our fabulous creative people?
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