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PR rates
How much do PR companies charge and how?
Owning a small service and product company, I have been thinking about employing a marketing fundi or outsourcing the PR element to a PR agency. It would involve general PR/press and some event management. My questions are thus:
1) How much does a PR company charger? The operation is small and I certainly can't afford corporate rates.
2) What do they do for thier money? It may be obvious to you, but us operational chaps sometimes wonder.
3) How are rates developed?
