Trending
Advertise your job vacancies
Subscribe & Follow
Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
- DTP Operator Johannesburg
- Flexo DTP Operator Johannesburg
The Marketer's Challenge
The economic iceberg is melting. The question is how can marketers help their businesses generate expected revenues, profits and shareholder returns with shrinking resources in a shrinking pool?
All indications are that the economic iceberg is melting; lower estimated GDP growth (3 - 4% in 2008 versus 5% in 2007); rising inflation (10.1% Vs the 3 - 6 target range), higher interest rates (15%); lower household expenditure (7% in 2007 Vs 8.2 in 2006) etc., The net result is most likey to be a shrinking pool of customers & revenues (depending on the sector) due to shifting customer priorities and behaviour as customers try to cope and increasing costs, resulting in budget cuts. On the other hand, judging from high PE ratios in certain sectors on the JSE, shareholders expect sustained growth of revenues, profits and returns. The key challenge is how can marketers help their businesses deliver on these expectations (with limited resources) in these conditions?
Forum created by Kheepe Moremi
