Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
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"Voucher Copies"
What do all buyers and planners at agencies do with their magazines?
Planners and buyers at big agencies are normally on voucher copy lists for magazines from most publishers. The smaller clients are often given hand delivered copies of mags. But without fail, and most Fridays, planners and buyers call media owner reps and request additional magazines. Are there no magazine libraries at agencies any more? Do planners and buyers know that their copies are not for mother in law but for actual reference for their ads placed? When your client wants to see their ad, show them your copy, that's why we send it to you. Media reps are not XPS couriers. Millions of rand is spent on voucher copy deliveries, use them wisely.
