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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- DTP Operator/Graphic Designer Johannesburg
- Chief Executive Officer Sandton
- Sales Executive Cape Town
- Digital Marketing & Content Creation Intern Cape Town
- Senior Motion Graphic Designer Remote within South Africa
- Business Intelligent Manager Kempton Park, Gauteng
- Social Media Content Creator Cape Town
- Communications Project Specialist Johannesburg
- Sales Manager Johannesburg
- SEO Manager Cape Town or Johannesburg
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat.
This culminates in one of the women tattooing a guy with the payoff line 'it's all good'? What is all good? The station? The boat? The tattoo? How is this meant to reflect favourably on the brand? Women find it puzzling at best and offensive at worst. Men appreciate some eye candy but so what, is Good Hope now using a sex sells strategy?
What say you?
