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Wilene van Greunen
Jobs
- PR & Business Development Executive Johannesburg
- Accountant: Digital Advertising Cape Town
- Systems Surveillance Operator Goodwood
- General Manager Cape Town
- Activities/Skypark Operator Hartbeespoort
- Activities Manager Hartbeespoort
- Digital Marketing Internship Centurion
- Head of Community & Talent Cape Town
- Driver Randburg
- SEO Strategist Cape Town
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat.
This culminates in one of the women tattooing a guy with the payoff line 'it's all good'? What is all good? The station? The boat? The tattoo? How is this meant to reflect favourably on the brand? Women find it puzzling at best and offensive at worst. Men appreciate some eye candy but so what, is Good Hope now using a sex sells strategy?
What say you?
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