Trending
Subscribe & Follow
Advertise your job vacancies
Jobs
- Media Sales Executive Johannesburg
- Digital Media Sales Executive Johannesburg
- Storeman and Forklift Driver Germiston
- Advertising Sales Consultant Cape Town
- SEO Intern Johannesburg
- Senior Performance Social Media Manager Cape Town
- Interior Designer Johannesburg
- Campaign & Inventory Operations Lead Randburg
- Copywriter Intern Bedfordview
- Senior Designer Cape Town
What is up with those Good Hope Ads?
The ad is made up of a variety of scenes with fit, sexy(?) women performing various suggestive activities to a ludicrous soundtrack on a fishing boat.
This culminates in one of the women tattooing a guy with the payoff line 'it's all good'? What is all good? The station? The boat? The tattoo? How is this meant to reflect favourably on the brand? Women find it puzzling at best and offensive at worst. Men appreciate some eye candy but so what, is Good Hope now using a sex sells strategy?
What say you?
