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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Regional Operations Manager Cape Town
- Copywriter Remote within South Africa
- Junior Digital Content Creator (Design & Video) Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Paid Media Specialist Johannesburg
- Senior Estimator Johannesburg
- Site Development Team Leader Sandton
''If it's too loud, you're too old!''
Do I have a dual sense of hearing, or does the volume automatically go up when a TV programme switches to Ad-Mode?
You're dozing peacefully on the couch, to the lulling sounds of the news or The Practice, when suddenly you feel like you've been thrown into a night-club, along with your hangover.
Am I missing something, or are ads programmed to "raise the roof" when they hit your screen? I admit, it is a very clever marketing ploy to grab the viewer's attention, but there most certainly is a downfall - for me personally, I switch channels, or conduct a delightful transaction with my mute button.
Are marketers aware that their few-decibels scheme may cause a new strain of A.D.D. - not ONLY 'attention deficit disorder', but also 'advertisement deficit disorder'......and it's totally voluntary?!
Or do we Blame it on the Bunny (ears)?
