''If it's too loud, you're too old!''

You're dozing peacefully on the couch, to the lulling sounds of the news or The Practice, when suddenly you feel like you've been thrown into a night-club, along with your hangover.

Am I missing something, or are ads programmed to "raise the roof" when they hit your screen? I admit, it is a very clever marketing ploy to grab the viewer's attention, but there most certainly is a downfall - for me personally, I switch channels, or conduct a delightful transaction with my mute button.

Are marketers aware that their few-decibels scheme may cause a new strain of A.D.D. - not ONLY 'attention deficit disorder', but also 'advertisement deficit disorder'......and it's totally voluntary?!

Or do we Blame it on the Bunny (ears)?