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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- DTP Operator/Graphic Designer Johannesburg
- Chief Executive Officer Sandton
- Sales Executive Cape Town
- Digital Marketing & Content Creation Intern Cape Town
- Senior Motion Graphic Designer Remote within South Africa
- Business Intelligent Manager Kempton Park, Gauteng
- Social Media Content Creator Cape Town
- Communications Project Specialist Johannesburg
- Sales Manager Johannesburg
- SEO Manager Cape Town or Johannesburg
Loerie CRM froth
Scanning the categories for the new, improved and sunblocked Loeries, we notice that CRM has been dropped from the entry list. What remains are those cobweb encrusted Direct Mail ads and junk mailings over which the judges will no doubt mainfully remain awake while assessing which Outsurance offer out-pulled another. Shame on them.
What is bewildering is that CRM should be dropped at all.
Junk ads and mailers are undoubtedly the DM of yesteryear. When one considers that award-winning CRM requires the complexity of a database, gorgeously abundant creative, fabulous events, consumer inteaction and a measurable return on investment, perhaps it is all too much for a judge.
Or have we returned to an era when results don't matter? Just give us a sexy headline and we can all bugger off to the beach!
Sadly the Loeries will be somewhat sobering this year without the massed outpourings of Johnnie Walker, Bell's and Captain Morgan. Can't wait to see what wins Dimensional mail (including multi-dimensional mailing with samples or pop ups).Make of it what you will.
For more:
- Official site: www.loeries.com, Facebook, Twitter, Instagram
- More info: Loeries Creative Week, Bizcommunity search, Google, Twitter
