For influencer marketing to continue to grow and perform, it needs to return to its roots of honesty and authenticity says iambassador founder and CEO Keith Jenkins...
Ruth Cooper 23 Apr 2019
As of 1 November 2018, Jock Safari has made some significant changes to the two sections of their lodge; the main camp area and the family-friendly Fitzpatrick Lodge..
Ruth Cooper 4 Dec 2018
Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...
Cari Coetzee 3 May 2018
Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...
Robin Fredericks 25 Apr 2018
Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...
Robin Fredericks 24 Apr 2018
This was more than just putting South Africa on the map, it was a nation-building project with a common cause...
Robin Fredericks 24 Apr 2018
'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...
Wynand Smit 12 Apr 2018
"I love that we, at Virgin Atlantic, are always taking calculated risks - we're always pushing the boundaries, but with the customer's best interests always in mind."
Cari Coetzee 5 Apr 2018
We chat with Studio H founder Hannerie Visser about how they are using food to design brand experiences and create memorable campaigns for their clients...
Ruth Cooper 16 Mar 2018
Let's face it. Traditional marketing methods are increasingly becoming obsolete at the speed of the internet revolution. On the other hand, smart technologies are creating immense opportunities that hotel brands can leverage for more cost-efficient guest acquisition...
Joseph Neusu 19 Jan 2018
In your dual role as travel marketer and Facebook consumer, the news that Facebook is going to 'clean-up' your News Feed will likely be met with a mix of joy and despair...
Natalia Rosa 16 Jan 2018
Travel bloggers and influencers have become responsible for providing authentic travel experience to their readers, from destination travel best practices to providing insight into enhancing travel adventures...
Dawn Jorgensen 16 Jan 2018
Travel marketing and PR is still evolving quite quickly - every year bringing a new tool or method into the mix. The mantra for professionals in this industry right now is integration and meaningful connections...
Natalia Rosa 15 Jan 2018
YouKnow Digital, in partnership with consumer insights platform Crimson Hexagon, launched an extensive South African Consumer Trends Report. MD at YouKnow Digital unpacks the report focusing on the travel and hospitality findings...
Kelvin Jonck 12 Jan 2018
Airlines have never had such access to the brains and feelings of their customers as they do today. By leveraging this data, airlines will be able to start experimenting with creative and fun new tools...
Andy Hedley 10 Jan 2018
Minor Hotels has been going from strength to strength in establishing its hotels and brands across Africa. We chat with the regional marketing manager for Minor Hotels in Africa, Ivana Naidoo, about the brands, the industry and what it takes to market Minor Hotels...
Cari Coetzee 8 Dec 2017
Much-loved TV celebrity and motoring expert Jeremy Clarkson fronts Emirates' latest advertising campaign for its game-changing first-class private suites...
Cari Coetzee 30 Nov 2017
With the aim to connect influencers and travel brands, as well as address travel and destination marketing in South Africa, the Big Connect 2017 saw a conversation spark between influencers and travel brands, which included...
Robin Fredericks 28 Nov 2017
"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."
Cari Coetzee 20 Nov 2017
Airbnb's Chris Lehane elaborates on how Airbnb plans to expand into Africa, comments on some of the travel and tourism trends coming up and explains how a global brand such as Airbnb remains relevant, resilient and innovative...
Juanita Pienaar 1 Nov 2017
Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...
Cari Coetzee 24 Oct 2017
Airports have long been a favourite place for brands to get their message across to business and leisure travel consumers...
Greg Kilfoil 9 Oct 2017
Kenya boasts of diverse destinations that remain major attractions for tourists from across the world. From the classic wildlife safaris
Josephine Wawira 14 Sep 2017
The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...
Enver Duminy 22 Aug 2017
Hosted by Stellenbosch 360 and in partnership with Wesgro and the South African National Convention Bureau, the first ever Business Tourism Indaba was held at Hofmeyer Hall in Stellenbosch...
Ruth Cooper 19 Jun 2017
Winners of the #REDExperiment - a collaboration between Radisson Red and the Youngblood Africa Foundation - were announced at the Youngblood Art Gallery in Bree Street, Cape Town...
Robin Fredericks 6 Jun 2017
The annual Travel Indaba has rebranded to Africa's Travel Indaba, reflecting its evolution from a locally-orientated event to one that is representative of the African continent...
Danette Breitenbach 18 May 2017
We chat to Kelly Jackson, GM of Contiki SA, about using VR technology to give travellers a taste of what they could experience in real life...
Cari Coetzee 10 May 2017
Speaking at WTM Africa 2017, Christy Tawii, research analyst at Euromonitor International explored some of the key trends influencing and driving growth in the African tourism industry...
Cari Coetzee 9 May 2017
"The right product, the right price, at the right time. In short, delivering a compelling value proposition. Cultural and language nuances aside, this is a fundamental truth across all consumer groups."
Cari Coetzee 9 May 2017
