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Your customers are unreliable narrators — and your segmentation is built on it

Greg Streatfield

Algorithm or insight? Neither… it’s a false choice

Ivan Moroke

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Latest from the research front

Latest from the research front

Chris Brewer 2 Apr 2015

The elephant in the SAARF boardroom

The elephant in the SAARF boardroom

Chris Brewer 23 Mar 2015

Should you attend the AMPS LSM funeral?

Should you attend the AMPS LSM funeral?

Chris Brewer 16 Mar 2015

[TrendTalk] 2020 marketing vision

[TrendTalk] 2020 marketing vision

Louise Burgers 13 Mar 2015

Antoinette Pombo

Is South Africa differentiating itself from Africa for the wrong reasons?

Antoinette Pombo 11 Mar 2015

The impact of data

The impact of data

Jaco Pienaar 9 Mar 2015

JS Smit

SA Trendwatch 2015

JS Smit 29 Jan 2015

Satisfied customers don't mean repeat business

Satisfied customers don't mean repeat business

Sid Peimer 13 Jan 2015

Albert van Jaarsveld

Innovation is key to our global competitiveness

Albert van Jaarsveld 28 Oct 2014

Why these brands are growing

Why these brands are growing

Louise Burgers 17 Oct 2014

How to be a 'Millennial' brand

Louise Burgers 6 Oct 2014

Digital marketing's social media and SEO - What you need to know

Digital marketing's social media and SEO - What you need to know

Stephen Sandmann 2 Oct 2014

The importance of content marketing

The importance of content marketing

Christopher Smith 16 Sep 2014

The world's funniest joke - its implications for brands

The world's funniest joke - its implications for brands

Sid Peimer 15 Sep 2014

How big data can tell if you're pregnant

How big data can tell if you're pregnant

Sid Peimer 10 Sep 2014

Social media optimisation - what you need to know

Social media optimisation - what you need to know

Stephen Sandmann 22 Aug 2014

Millennials are moving the market

Millennials are moving the market

Louise Burgers 22 Aug 2014

Pulling insights from under the hood of Facebook

Pulling insights from under the hood of Facebook

Matthew Arnold 17 Aug 2014

How brands hack life

How brands hack life

Louise Burgers 11 Aug 2014

Encouraging consumers to increase basket size

Encouraging consumers to increase basket size

Louise Burgers 25 Jul 2014

Measuring your marketing impact

Measuring your marketing impact

Charles Stretch 22 Jul 2014

Brand storytelling needs 'baddies and goodies'

Louise Burgers 11 Jul 2014

Richard Firth

The rise of the super app

Richard Firth 29 Jun 2014

James White

Seven tips for PR pros in the healthcare industry

James White 28 Jun 2014

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