Opinion Marketing & Media

Contributors

#Cannes2025: The Glass Lion for Change shortlist revealed

Danette Breitenbach

South African creativity and judging Cannes 2025

Pete Case

#YouthMonth: Michelle Lourens, IMA’s ‘Swiss army knife’, joins Cannes Lions Open Chair Programme

Karabo Ledwaba

EXCLUSIVE: Ann Nurock: Why relationships still matter, particularly in the age of AI

Ann Nurock

What works best for brands? Celebrity influencers vs nano influencers

Dashni Vilakazi

#Orchids&Onions: Renault's Duster ad is a breath of fresh air

Brendan Seery

#AfricaMonth: Danilo Acquisto - Nurturing Africa’s creative economy

Danilo Acquisto

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#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

#OrchidsandOnions: Corion Capital’s Star Wars surprise, while Wired misses the PR brief

Brendan Seery 5 May 2025

Source: © 123rf Eve Pennington says this should be the golden age of marketing, but agency models haven’t kept pace

EXCLUSIVE: Eve Pennington - Has our industry lost its way? A view 25 years in

Eve Pennington 5 May 2025

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

Brendan Seery 29 Apr 2025

#OrchidsandOnions: Burger King hides the message, BMW spells it out

#OrchidsandOnions: Burger King hides the message, BMW spells it out

Brendan Seery 22 Apr 2025

Source: © 123rf Melanie Campbell, Rapt Creative says in today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered

6 ways to build brand loyalty that lasts

Melanie Campbell 17 Apr 2025

Source:

Adelaide Tshabalala | Why community managers are the digital Queen Bees

Adelaide Tshabalala 17 Apr 2025

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

#OrchidsandOnions: SA Tourism swaps celebrity power for storytelling in new ad

Brendan Seery 14 Apr 2025

Source: © 123rf Elouise Kelly, Country Manager at Viu South Africa, looks at how consumer content consumption is shifting

Redefining entertainment: The cultural shift in South African streaming

Elouise Kelly 8 Apr 2025

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

#OrchidsandOnions: Lil-lets challenges period stigma with new ad

Brendan Seery 7 Apr 2025

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

#OrchidsandOnions: Marketing lessons from the masters – Coca-Cola and KFC

Brendan Seery 31 Mar 2025

The future of marketing is storified

The future of marketing is storified

Candy Dempers, MediaHeads 360 27 Mar 2025