Research News

Loeries

MIC at Loeries Creative Week, cultural capital has entered the chat

Client belief in creativity powers historic win for Joe Public: Africa and the Middle East’s #1 agency

VML's Birdwatching at The Loeries omnibus: Missed out? Catch up now!

Publicis Groupe Africa celebrates Dr Biodun Shobanjo’s induction into the Loeries Hall of Fame

Red & Yellow wins big with 13 Loeries

Subscribe & Follow

Promoted

BizTrends2026 | Heralding the holidays

Bizcommunity.com BizTrends2026 | Heralding the holidays

3 days

BizTrendsTV

RAPT BizTrendsTV: Nokulinda Mkhize: How Spiritual wellness is changing the workplace

The Lead Creative

The Lead Creative: "More creative freedom, less money"

Advertise your job vacancies

One in five (21%) creatively awarded ideas are also awarded for effectiveness, says Warc’s Health of Creativity 2025 report based on Warc Rankings analysis. (Image supplied)

Warc: The correlation between creativity and effectiveness

More news

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

Africa's most valuable brands demonstrate resilience and growth as MTN remains dominant

1 Jun 2023

Sustainability in an unaffordable world

Sustainability in an unaffordable world

Human8 2 May 2023

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

Middle East and Africa sees 21% digital commerce growth despite global dip - Salesforce

24 Apr 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Source: ©marushy via

Top 10 global consumer trends revealed for 2023 - Euromonitor

16 Jan 2023

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

#BizTrends2023: Connecting with the disconnected youth. 3RC's learnings for brands

Kay Cheytanov, 3RC 9 Jan 2023

What's topping shopper wish lists this festive season? Discounts!

What's topping shopper wish lists this festive season? Discounts!

28 Nov 2022

Gina Gapp

Senior research hires for Verve in Chicago, Sydney and London

VERVE 9 Nov 2022

How digital tech, ambience and sustainability drive in-store shopper behaviour

How digital tech, ambience and sustainability drive in-store shopper behaviour

25 Oct 2022

Source:

Drop in optimism among Africa's youth - report

27 Jun 2022

Source:

Uncertainty ahead: The state of African consumer sentiment

15 Jun 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Source: Wunderman Thompson

Wunderman Thompson reveals The Future 100: 2022

19 Jan 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: ©mangostar -

More shoppers panic buying ahead of festive season - report

25 Nov 2021

Source:

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

Loeries partners with Facebook Africa to support diversity and inclusion initiatives

5 Oct 2021

Source: ©bagworld -

Food & Drink 2021 rankings: Coca-Cola and Nestlé continue to dominate

11 Aug 2021

Source:

Voice assistant transaction values to hit $19,4bn by 2023

3 Aug 2021

Source:

Warc details Advertising Trends report 2021/2022

13 Jul 2021

Global Diversity, Equity and Inclusion Census extended

Global Diversity, Equity and Inclusion Census extended

2 Jul 2021

Segmenting for the future: 5 emerging consumer types

Segmenting for the future: 5 emerging consumer types

John Watling 21 Jun 2021

Source:

D&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

Doing good is good for business: How brand purpose can steer your sustainability journey in Africa

Adeola Tejumola, Kantar 4 May 2021

Euromonitor identifies 6 cannabis consumer archetypes

Euromonitor identifies 6 cannabis consumer archetypes

21 Apr 2021

Credit: Getty

Consumers spent $900bn more at online retailers globally in 2020

14 Apr 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

Boosting brand purpose by solving value-action gaps in Africa

Adeola Tejumola, Kantar 25 Mar 2021

Let's do Biz