Image source: Gallo/Getty.
Reputation management in Africa study

Ethics is the invisible driving force on many aspects of people's lives. It enables people to achieve their personal visions and helps them to do their daily activities in the right way. This is one of the key findings of the African Public Relations Association's (APRA's) second ethics and reputation research study, powered by reputation research agency, Reputation Matters.

2 days ago

Scenes from Mama K’s Super 4.
#AfricaMonth: Anyone from anywhere can be a superhero

The likes of Black Panther have turned the concept of Wakanda from a dream to reality for superhero fans across the continent, but that's only the starting point of African creativity. Malenga Mulendema has taken this further in Mama K's Team 4, Netflix' first original African animated series.

By Leigh Andrews 3 days ago

Brand Africa partnership to launch Africa's Best Brands
Brand Africa partnership to launch Africa's Best Brands

African Media Agency partners with Brand Africa to launch the 7th Annual Brand Africa 100: Africa's Best Brands.

3 days ago

The executive jury 2019 unwinding at the River Cafe, New York, after a week long exercise of judging and voting for the best entries. © .
Winners announced for 2019 NYF Advertising Awards!

New York Festivals Advertising Awards has announced its 2019 winners.

15 May 2019

Credit: Just Imagine.
#AfricaMonth: Africa's revival - foretelling or fairy tale?

Welcome to the future, where a continent once cast in darkness has come into the light. The world's second largest landmass now stands as a formidable force at the global table - digitally masterful, economically stable and culturally united...

By Salona Naidoo and Gabi Wojtowitz 15 May 2019

The most valuable global retail brands for 2019
The most valuable global retail brands for 2019

The results of the second annual BrandZ Top 75 Most Valuable Global Retail Brands report were revealed by WPP and Kantar today. The research - which looks at luxury, apparel, retail and fast-food outlets - shows that the world's most valuable retail brands are worth $339 billion more this year than last, a total of $1.4 trillion.

14 May 2019

Image source: Gallo/Getty
How marketing with CSR at its heart can change the world

Fitting in perfectly with the rise of purpose-led marketing across the globe is Jeanne du Plessis, corporate affairs and citizenship leader at Procter and Gamble (P&G) South Africa. Du Plessis explained during a recent Meltwater webinar on the role of corporate social responsibility or CSR (Corporate Social Responsibility) in marketing that she's a passionate believer that business can and should be a force for good in the world.

By Leigh Andrews 14 May 2019

Instagram's @shop a curated showcase of shoppable products
Instagram's @shop a curated showcase of shoppable products

Instagram has launched a @shop account, essentially a curation of posts from online merchants that sell products through the image-sharing app.

14 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling. With brands clamouring for market share, it's worth taking a step back to look at how telling your brand story through heartfelt, emotive storytelling can connect with and earn your customer's trust.

By Yaw Dwomoh 13 May 2019

Image source: Gallo/Getty.
Imagine a world without data?

If you haven't heard of it, 'peak oil' is a theoretical point in time when we hit the maximum extraction of petroleum from our planet, after which it is expected to enter terminal decline. The most recent prediction for 'peak oil' puts it during the 2020s. So, what happens then?

By Joaquim Bretcha Boix 13 May 2019

Best in global visual merchandising awarded
Best in global visual merchandising awarded

The winners of the 2019 International Visual Merchandising (VM) Awards were announced at the RetailExpo, a European retail trade event, in London earlier this month.

13 May 2019

Nigerian publishers gear up for digital transformation
Nigerian publishers gear up for digital transformation

365 Digital, supported by Google, hosted the Ad Tech Masterclass in Lagos, Nigeria, aimed at fostering a greater unified online advertising ecosystem and to bring about digital transformation to local online publishers in monetisation and ad technology.

Issued by 365 Digital 13 May 2019

A screen grab from Nike's ad, featuring Caster Semenya.
#FairnessFirst: How Nike put purpose marketing on the podium with Caster Semenya

Nike's Dream Crazy campaign has won favour across the globe, having just scooped up top honours at the One Show Awards in New York. Caster Semenya, who features in the campaign, has also further proved her place on the winner podium.

By Leigh Andrews 13 May 2019