Marketing News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

Advertise your job vacancies

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

More news

Image source: Gallo/Getty.

Experts meet to validate AfCFTA Business Index

11 Dec 2019

If you're an entrepreneur, storytelling matters

If you're an entrepreneur, storytelling matters

Dov Girnun 5 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Credit: Kasi.

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Effective means for economic zones development in Africa

Effective means for economic zones development in Africa

28 Nov 2019

Image source: Gallo/Getty.

The path to sustainable structural transformation in Africa

22 Nov 2019

Image source: .

SA's VMLY&R wins Silver at 2019 Epica Awards

22 Nov 2019

Courtesy of TIFF. Image source: .

Clio Entertainment Awards 2019: Winners announced!

22 Nov 2019

#EpicaAwards2019: Day three results

#EpicaAwards2019: Day three results

21 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

Image source:

DHL Express launches live chat to enhance customer experience

20 Nov 2019

Boomplay and Sony partner on Africa content

Boomplay and Sony partner on Africa content

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presenting the final keynote session of the second day of AfricaCom 2019.

#AfricaCom: Why "African time" is now for African storytelling, by Africans

Leigh Andrews 14 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Image credit: Epica Awards.

#EpicaAwards2019: SA's VMLY&R announced as one of the finalists!

13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Nike.

World Media Group survey identifies activism as key campaign benefit

7 Nov 2019

Image credit: Clio Entertainment Awards.

2019 Clio Entertainment Awards 'Of the Year' finalists announced

7 Nov 2019

Image credit: NYF Advertising Awards.

NYF Advertising Awards recognise pre-entered work with Mad For This Ad

6 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

Dr Vera Songwe.

Africa's growth rests on economic empowerment of women

Louise Marsland 1 Nov 2019

AWIEF conference 2019.

AfCFTA must be linked to women empowerment

Louise Marsland 31 Oct 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

31 Oct 2019

Image credit: Epica Awards.

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

Image credit: Sebastian Pociecha on Unsplash.

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

Image credit: Sharon McCutcheon on Unsplash.

Google, Facebook and Amazon to dominate global adspend in 2020 - forecasts Warc

25 Oct 2019

Clio Entertainment Awards announces 2019 shortlist

Clio Entertainment Awards announces 2019 shortlist

24 Oct 2019

Let's do Biz