The brainchild of advisory board member Fede Garcia, global ECD at Huge, the Mad For This Ad kicked off with Colenso BBDO’s “I’m Drinking It For You” – which was selected by VMLY&R global CCO Debbi Vandeven.
A preview of what’s to come
“Different expressions of creativity are what fuels us in this business. So, when Susan Glass Ruse and Scott Rose and the team at New York Festivals asked me to contribute to their newly-launched Mad For This Ad initiative, I thought it was a wonderful chance to honour a piece of work that recently captured my attention,” said Vandeven.
The “I’m Drinking It For You” campaign is a valentine R&B music video created for Colenso BBDO’s client, DB Export’s low-carb beer.
“NYFA is all about celebrating and rewarding great work. With Mad For This Ad, we get to do more of that before the competition even closes,” said Susan Glass Ruse, executive director, New York Festivals Advertising Awards.
“Seeing a preview of creative work that’s impressing industry leaders before the awards season is an exciting indicator of what’s to come. The chosen campaigns are also rewarded with a free entry into NYFA, which is the icing on the cake.”
The Cannes Lions Festival of Creativity for 2019 kicks off next week, with winners announced at nightly awards from 17 to 21 June. We caught up with this year's SA contingent of judges for a preview of what to expect. First up, Fran Luckin...
“It was an incredible honour to be invited to join the NYFA advisory board. I've always felt that it's incredibly important to highlight and celebrate the kind of work that should inspire our industry. In trying to find an idea to celebrate work throughout the year, I worked with the team at the NYFA to find a way to regularly showcase the work that holds the level of excellence we should aspire to reach every day,” said Garcia.
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