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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

More news

From 'Denmark vs. Trump' campaign for Danish political party Socialistisk Folkeparti by UncleGrey. Image supplied.

Warc releases Effective Innovation Report 2018

20 Sep 2018

A scene from Dr Beal's presentation for Spark Media.

The role of memory and media in converting consumers for brand growth

Leigh Andrews 18 Sep 2018

A new Wan-Ifra report examines why publisher ad alliances make sense

A new Wan-Ifra report examines why publisher ad alliances make sense

5 Jun 2018

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

New study reveals CMO's hesitant to fully embrace revenue strategy leadership

1 Jun 2018

Warc's Global Ad Trends report focus on search advertising

Warc's Global Ad Trends report focus on search advertising

31 May 2018

CMOs struggling to fully optimise routes to revenue

CMOs struggling to fully optimise routes to revenue

16 May 2018

Marketing leaders say level of media spend will be linked to reporting accuracy

Marketing leaders say level of media spend will be linked to reporting accuracy

26 Apr 2018

Lucy Aitken, case study editor, Warc.

Warc's 2018 Media Strategy Report highlights key insights and trends in media

12 Apr 2018

IPRN survey reveals how online influencers are leveraged around the world

IPRN survey reveals how online influencers are leveraged around the world

10 Apr 2018

James McDonald, data editor, Warc. Image supplied.

Latest Warc report focus on threats to the digital advertising ecosystem

29 Mar 2018

News media is being redefined by the connected consumer

News media is being redefined by the connected consumer

28 Mar 2018

Emma Wilkie, managing director of Gunn Report. Image supplied.

South Africa ranked at #23 in 2018 Gunn Media 100 report

27 Mar 2018

Inma report: The emerging value of content

Inma report: The emerging value of content

7 Feb 2018

Fancycrave via

Global ad spend will reach $37bn in the next five years

30 Jan 2018

Image credit: Burak Kebapci via .

Warc report shows global adspend growth to accelerate to +4.7%

23 Jan 2018

David Tiltman, head of content at Warc.

Digital transparency, key challenge for brands in 2018 - Warc Toolkit

9 Jan 2018

Image credit: Pop Nukoonrat - www.123rf.com 123RF.com]].

How brands can gain access to the $10tn informal economy

29 Dec 2017

Report shows native advertising rises in importance

Report shows native advertising rises in importance

7 Dec 2017

Defective product risk is an increasing peril for companies

Defective product risk is an increasing peril for companies

5 Dec 2017

2017 World Press Trends report released

2017 World Press Trends report released

13 Oct 2017

How logos have evolved

How logos have evolved

29 Sep 2017

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

Gaps in customer intelligence, delivery limiting opportunities - new CMO report

19 Sep 2017

News publishers challenged to rethink revenue, relationship strategies with Facebook

News publishers challenged to rethink revenue, relationship strategies with Facebook

15 Sep 2017

rawpixel ©

CMO report indicates need for brands, telcos to collaborate

1 Sep 2017

Boomerang pet survey highlights role of pets within families

Boomerang pet survey highlights role of pets within families

20 Jul 2017

Consumers will abandon brands that don't provide a flawless customer experience

Consumers will abandon brands that don't provide a flawless customer experience

18 Jul 2017

New research indicates CMOs struggle to localise creative strategies

New research indicates CMOs struggle to localise creative strategies

11 Jul 2017

Joseph Clift, business analyst at Warc and author of 'Future of Strategy' report

Report highlights impact of planning discipline on marketing

11 Jul 2017

olegdudko ©

Consumers prepared to abandon brands appearing alongside objectionable content

13 Jun 2017

Four realities facing brands today

Four realities facing brands today

9 Jun 2017