This past spring, Wan-Ifra and its World Editors Forum formed an expert, ongoing working group of publishers from all over the world to address the critical issues presented by platforms that influence news media. This report focuses solely on the monetary issues associated with Facebook, the platform with the most reach.
“This report drills down to the core of issues surrounding the monetisation challenges but also the opportunities of working with a platform such as Facebook,” said Vincent Peyrègne, CEO of Wan-Ifra. “Crucially, it sheds light on the broader issue of business model innovation and dealing with digital disruption, not just from Facebook.”
Wan-Ifra called on industry expert Grzegorz Piechota, who has written about Facebook and platforms on numerous occasions, to write the report. He conducted this research while he was studying digital disruption at Harvard Business School (from this month, he works at the Reuters Institute for the Study of Journalism, University of Oxford).
“Greg has spoken to publishers. He is outspoken and entertaining in his approach,” writes Wan-Ifra global advisory director Nick Tjaardstra in the introduction to the report. “He has interviewed contrarians such as Scott Galloway, but also backs up this report with many useful data points and strategy tools that can be applied in your own business; in short, highly recommended reading.”
Crucially, the report draws some of its findings from a survey of Wan-Ifra’s expert group of 150 publishers to gauge their experience and gain their insights on how they are working with Facebook.
A number of publishers shared their thoughts and strategies on Facebook and Piechota presented some key case studies on:
The report can be downloaded free for Wan-Ifra members, click here. There is a charge for non-members.