Research News

Subscribe & Follow

Advertise your job vacancies

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

More news

Kyle Findlay, director of data science at the Kantar Global Innovations Team.

#CannesLions: Mapping the importance of multi-channel marketing

Leigh Andrews 8 Jun 2017

Image provided

Pope Francis ahead of Trump, Modi on Twitter

2 Jun 2017

Facebook, Instagram research into gender bias

Facebook, Instagram research into gender bias

2 Jun 2017

DENYS Rudyi ©

Research indicates agencies not happy with briefing process

12 May 2017

Warakorn Harnprasop ©

Customers likely to share positive experiences as much as bad experiences

4 May 2017

Sergey Nivens ©

Thomson Reuters, Oxford Business Group sign distribution agreement

28 Apr 2017