WPP launches WPP-Adobe Alliance.

The launching members of the alliance include Acceleration, Cognifide, KBM Group, Mirum, VML and Wunderman. Among these agencies are some of Adobe's earliest partners and all have extensive experience of successful Adobe Marketing Cloud implementations for WPP's top global clients.

Combining the breadth of WPP's digital agency network with the depth of its individual companies' expertise, it also leverages the group's access (unique amongst its competitor set) to proprietary data through its data investment management business.

VP of Strategic Partnerships, Kelly Ann Bauer, heads the WPP-Adobe Alliance. It is part of WPP's Technology Partnership Program, an initiative led by Chief Digital Officer, Scott Spirit to coordinate and promote the group's relationships with key providers of marketing technology services.

Sir Martin Sorrell, CEO of WPP, said, "The joint Adobe-WPP proposition is a very powerful one: Adobe's leading marketing technology solutions alongside WPP's unique ability to leverage the collective capabilities of our agencies, and our proprietary data, for the benefit of our global client base.

"The alliance extends our combined offering beyond the footprint of a single WPP company through the creation of bespoke teams, enabling clients to respond more strategically and more efficiently to their biggest marketing challenges," he concludes.

"Through the alliance, WPP clients can now yield the greatest return from their Adobe Marketing Cloud investments," said Shantanu Narayen, president and CEO of Adobe. "We are excited about taking our successful digital marketing partnership with WPP to another level."