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    Video advertising available on Twitter

    SAN FRANCISCO, USA: Twitter has unveiled a new advertising program that delivers "promoted videos" to the tweet stream of users of the popular messaging platform.
    Advertising content is available on Twitter and is based on a cost-per-view model for advertisers. Image: Twitter
    Advertising content is available on Twitter and is based on a cost-per-view model for advertisers. Image: Twitter

    The new program adds to the source of advertising revenue for Twitter, which has struggled to convince investors it is on a path to profitability.

    "By using Promoted Video, it's easy for brands to upload and distribute video on Twitter and to measure the reach and effectiveness of this content," Product Manager David Regan said in a blog post.

    Regan said test launch came after months of experiments and feedback from users and brands.

    Regan said that to make it easier for advertisers, Twitter will offer a cost-per-view model: "This means advertisers only get charged when a users starts playing the video," he said.

    "Additionally, advertisers using Promoted Video have access to robust video analytics, such as how many people view the entire video," he added.

    Twitter accounted for 0.5% of global digital advertising revenues in 2013, according to research firm eMarketer, and expects to increase that to 0.8% this year, as digital advertising spending grows to $140.15bn.

    Twitter said last month that the number of monthly active users of the platform has reached 271m, up 24% when compared with the same period a year earlier.

    Source: AFP via I-Net Bridge

    Source: I-Net Bridge

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