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AMPS 2002B - Cinema patronage

Now showing on cinema screens nationwide - "A Portrait of Stability".

6 Mar 2003

AMPS 2002B shows relative stability for this medium when looked at across the "four week average over 12 months" measure, which includes the busy holiday season over December. This measure shows a slight upward trend over the previous period, to 5.9% (1.757-million attendances). For this measure, attendance is up significantly in Durban.

Past 7 days - 1.5% penetration, or 429 000 attendees

Past 14 days - 2.7% or 808 000 attendees

Past 6 weeks - 5.7% or 1.672-million attendees

4 week average over 12 months - 5.9% or 1.757-million attendees

Source: South African Advertising Research Foundation, www.saarf.co.za.

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