What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Online magazine for Decorex
Decorex SA launches an electronic version of Detail, the official show magazine, in a flip-through e-magazine format with links to advertisers' websites.
Printed versions will continue to be handed out to Decorex visitors at the Durban, Cape Town and Johannesburg shows and distributed to design professionals, including architects and interior designers.
“Making Detail available electronically reaches a much wider audience and connects suppliers and buyers online,” says Sonja Walls, Decorex operations manager. “When it comes to household goods and interiors in particular, consumers have become responsible spenders who plan their purchases very carefully. Marketing and advertising have to work so much harder to woo this new breed of consumer.”
Decorex dates
Decorex Durban and the KSA Kitchen & Bathroom Faire: 19 - 22 March, ICC, Durban
Decorex Cape Town: 24 - 27 April, CTICC, Cape Town
Decorex Joburg: 5 - 9 August, Gallagher Convention Centre, Midrand.
The magazine matches the overall show theme for 2010, Breath of Fresh Air and is available at www.decorex.co.za.
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