World Travel Market Africa builds on 2014 success

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Mongezi Mtati

Following on its success in its inaugural year, World Travel Market (WTM) Africa is exceeding expectations for the 2015 show, with high growth in exhibitor attendance, attributed to the response and interest in this leading B2B exhibition for the travel industry in South Africa and Africa.

Forming business relationships

Taking place at the Cape Town International Convention Centre (CTICC) from 15-17 April 2015, the extended three-day event programme will allow visitors and international buyers more time and a substantially bigger pool of exhibitors in which to form integral relationships. The strategic platforms available such as the tactical networking sessions, specifically designed for travel professionals, the WTM Buyers Club, the Hosted Buyers Programme and the exhibition ensure key quality relationship building.

New and internationally acclaimed industry suppliers to the exhibition include Sun International, Radisson Blu, Tsogo Sun and Africa Travel Concepts.

Africa Travel Week

Alison McKie, Group Marketing Manager for Sun International says, "The group is delighted to confirm its participation. The event created a significant impact within the African business and leisure travel markets and we are confident it is the right platform for our properties to build business and business opportunities throughout 2015 and 2016."

WTM Africa forms part of Africa Travel Week, which comprises of three co-located industry events, International Luxury Travel Market (ILTM) Africa, International Business Travel Market (IBTM) and WTM Africa.

For more information, go to www.wtmafrica.com.