Written and presented in magazine style with best international content from leading UK titles Autocar and Autosport, the publication is released on the same day in South Africa as the news is published in those titles overseas. The UK content is backed up by the team's leading local writing
"Every copy is sold to a reader who wants to buy it," publisher Michele Lupini explained. "So our advertisers can rely on our readers lapping it up from cover-to-cover every week, rather than taking the chance on a small percentage of otherwise-inclined newspaper punters perhaps finding a supplement tucked deep within another daily. It has outperformed our own forecast for this first period by a quarter."
