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Keller is recognised as a leading brand academic in the world and is also the new co-author, with Philip Kotler, of Marketing Management (10th edition).
Keller has asked Sinclair to write about the developments in the accounting world that impact on bands.
Explains Sinclair: "As you will have read from our news updates, these are substantial and the implications for managing brands are huge. Keller will also be featuring a description of the BrandMetrics methodology... This is a great feather in [our] and South Africa's hat."
This is significant recognition for Sinclair and the BrandMetrics model.