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Setting trends with Puma

Style icons Craig Native, Kuli Roberts, Philip Pikus and Bad Boy T will be among 500 VIPs at the PUMA Trend Convention at Atlas Studios in Johannesburg on Wednesday 7 September. The convention is a unique fashion show concept developed by PUMA internationally and held in Istanbul, Prague, Vienna and Budapest earlier this year.

6 Sep 2005

For the Johannesburg event, 10 South African 'style icons' have been invited to interpret the PUMA Autumn Winter 2006 sports lifestyle range by combining PUMA apparel, footwear and accessories with other brands of clothing to create a unique show for South Africa's fashion media, opinion leaders and fashion trade.

The icons will create their own fashion scene and express the concept through music, audio-visuals, character models and their unique PUMA collection. The show will be followed by a PUMA party which will run late into the night.