International brand experts for Cape Town

Brand Experts from around the globe will attend the annual Conversion Model conference in October this year, which features brand strategist Joel Goren, the Executive Vice President of Strategic Brand Management at TNS, the second largest marketing information company in the world.

Delegates from countries including Russia, Belgium, USA and New Zealand are expected in Cape Town to share information and learn new ways in which the Conversion Model can be applied.

The Conversion Model, a psychological measure of human behaviour developed in South Africa continues to be the world's most used measure of commitment and has been used in over 6 800 international research studies to measure brand health, customer commitment and employee commitment levels, customer satisfaction studies, continuous tracking, database integration, new product launches and communications tracking.

The conference is hosted by The Customer Equity Company (SA), a joint-venture between Research Surveys and TNS. The CEC provides global support for the Conversion Model, working with licensees in over 200 offices around the world.