Cape agencies take on all-electric car brand

Joule was recently unveiled to the world at the 2008 Paris Motor Show by Mosibudi Mangena, the South African Minister of Science and Technology.

Says newly-appointed MD Kim van der Linden, “Winning a client like this is big news for an agency of our size. All of us at Arctic Circle feel privileged to be playing such an integral role in developing this brand. We have so far produced the company's brand and communications strategy, as well as the name generation and creative logo development work on Joule, the name of the electric MPV.”

The Cape-based agency has been tasked with brand origination and implementation thereof.