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Cape Town to get new logo

Cape Town could have a new corporate logo and branding by the end of August. Four designs out of an initial 34 different concepts will be tested on about 1,600 people in the city to find out which they prefer.

18 Jun 2003

According to Anton Groenewald, interim head of the city's marketing development unit, there are two logo indentification process underway, one for the city only and the other, the Joint Marketing Initiative (JMI), representing both the city and the province. "Instead of a unitary branding concept that was previously mooted, we are now going to have tri-branding - for the province, city and external marketing, which encompasses trade, tourism, investment, film and major events."

Source: Business Day