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Increasingly, brands are following or being pulled by their consumers into the digital arena of social networking and user-created content, where the traditional rule of brand marketing is falling by the wayside. Traditional media such as print, television and radio have to compete for space with new media such as blogs, Facebook and Second Life. However, perhaps the most effective marketing campaigns are those that merge the physical and digital worlds.
International and local experts will share their knowledge, experiences and advice on the latest digital trends and concepts.
Topics include:
The conference is targeted at CEOs, marketing and brand managers, communication managers, advertising executives, media planners, corporate and brand strategists and social networking managers.
Date: 30 October 2007
Venue: Johannesburg
Price: R3575 (incl VAT)
Special offer: register four delegates and the fifth delegate attends free of charge.
For more information, go to www.kr.co.za. Bizcommunity.com is a media partner.