On 30 October 2007, Knowledge Resources will present a one-day conference, Brands in the Digital World, that will give delegates insight into cutting-edge and global thinking about brands in the digital arena and show how you can adapt this thinking for your brands.
Increasingly, brands are following or being pulled by their consumers into the digital arena of social networking and user-created content, where the traditional rule of brand marketing is falling by the wayside. Traditional media such as print, television and radio have to compete for space with new media such as blogs, Facebook and Second Life. However, perhaps the most effective marketing campaigns are those that merge the physical and digital worlds.
International and local experts will share their knowledge, experiences and advice on the latest digital trends and concepts.
Topics
Topics include:
- Marketing in the Web 2.0 era - Warren Griffiths, MD of Gloo Digital Design; chairman of the Digital Forum
- The growth of the Internet vs. growth in experience: the numbers that matter - Arthur Goldstuck, MD of World Wide Worx
- Brands and blogs: guidelines for joining the conversation - Mike Stopforth, Cerebra
- How to get visitors to your website from the search engines - Eric Edelstein, Internet marketer and strategist, EricEdelstein.com
- Thinking viral - Allan Kent, head of technology: Saatchi & Saatchi AtPlay
- Brands and the worlds of co-creation and social networking - Patrick Collings, partner, Sagacite Brand Agency
- The future of ideas: why a new consumer needs a new kind of communication - Faris Yakob, senior strategist and digital ninja, Naked Communications, UK
The conference is targeted at CEOs, marketing and brand managers, communication managers, advertising executives, media planners, corporate and brand strategists and social networking managers.
Details
Date: 30 October 2007
Venue: Johannesburg
Price: R3575 (incl VAT)
Special offer: register four delegates and the fifth delegate attends free of charge.
For more information, go to www.kr.co.za. Bizcommunity.com is a media partner.
