Building your brand with corporate social responsibility

B®and Report features editorial and corporate case studies of four pages, each in specific areas of brand-building, such as branding and marketing in the ICT and telecoms industry, youth market branding, and the financial sector.

The first B®and Report carries editorial on how broad-based black empowerment can be extended into corporate social responsibility action that builds the brand; CSR in the world branding environment; and results of local research on attitudes to using CSR in branding. The report features case studies of Levi Strauss South Africa, SABC corporate, and Absa bank.