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Southern Sun uses Facebook for bookings

26 Jul 2011

Southern Sun has announced that, in a first for Africa, it offers booking services through its Facebook pages. Potential guests have the opportunity to check availability and directly reserve rooms via the company's Facebook page, without leaving Facebook.

According to a study that measured the digital competence of 89 travel brands including hotel, airline and cruise companies, web traffic to travel brand sites fell 8% in March 2011 vs March 2010, but during the same period, visits to Facebook pages jumped 20%.

"We are continuously identifying new means of offering exceptional service and convenience to our guests. Offering a reservation page on Facebook gives us the opportunity to interact and cultivate relationships with potential guests in a seamless way, before they have even walked through the doors," says Graham Wood, MD Southern Sun.

For more information, got to www.facebook.com/SouthernSunNews. Fans can also interact at twitter.com/southernsunchat, on Youtube at SouthernSunHotels or make use of the mobisite at m.southernsun.com.