Woolworths Beauty launches greywater-safe hand and body washes

To assist in the efficient use of greywater, Woolworths Beauty has reformulated their body and hand washes to meet greywater safe standards. They have been tested by the CSIR to ensure that consumers can re-use their bath, shower and hand wash water without harmful effects on their garden. While reformulating the products to meet this standard, the Woolworths Beauty team also ensured that the new ranges are virtually rinse-less in order to help South African consumers further reduce their water consumption.

Mild and gentle on the skin, the quick rinse formulations of the new range were tested by an expert panel in an internationally accredited laboratory. Thanks to anti-adhesion agents, hands and bodies can be rinsed in a flash leaving the skin perfectly clean and residue-free.

Sustainability trends shaping retail in 2018

Feroz Koor  23 Apr 2018

“With Cape Town’s water crisis gaining, not just countrywide, but global attention, we know that water-saving is currently top of mind for the South African consumer,” says Woolworths Beauty technical and sourcing manager, Deshi Moodley.

“As part of our Good Beauty Journey, we wanted to make a water-saving lifestyle for the Woolies customer that is much easier, and help those who want to do the right thing by using grey water to irrigate their gardens, without the need to be concerned about the impact on their soils and plants.”