Mxit Brand Index: 30 June 2013
The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 30 June 2013.
Top 20 South African brands on Mxit on 30 June 2013
| Position | Brand | Last month's position | Number of subscribers | Activity |
| 1 | SuperSport | 1 | 1 890 609 | |
| 2 | 24.com | 2 | 1 330 474 | |
| 3 | Ster-Kinekor | 3 | 626 995 | |
| 4 | M-Net | 4 | 505 024 | |
| 5 | SPAR | 5 | 484 959 | |
| 6 | Cell C | 6 | 458 844 | |
| 7 | Nike Football | 7 | 441 865 | |
| 8 | Kick Off | 8 | 398 765 | |
| 9 | GoodHope FM | 9 | 388 153 | |
| 10 | FNB | 13 | 381 931 | UP |
| 11 | Samsung | 11 | 378 155 | |
| 12 | 1Life | 10 | 371 193 | DOWN |
| 13 | Nokia | 12 | 349 978 | DOWN |
| 14 | 8ta | 14 | 319 050 | |
| 15 | Standard Bank | 15 | 317 833 | |
| 16 | Red Bull | 16 | 314 552 | |
| 17 | adidas | 17 | 300 199 | |
| 18 | Mr. Video | 18 | 271 982 | |
| 19 | Nu Metro | 19 | 267 265 | |
| 20 | PEP | * (new entry) | 264 012 | UP |
Top brands
Top Mobile brand: Cell C
Top banking brand: FNB
Top financial services brand: 1life
Top sporting brand: Nike Football
Top media brand: SuperSport
Top retail brand: SPAR
Criteria
When evaluating the top brands in the Mxit ecosystem of apps, games, content and communities, we applied the following criteria:
- Working app with updated information
- Real world brand that exists outside of the Mxit ecosystem
- No services based apps and games such as MxPx, Judgeme, Moonbase, Battletrivia, Wikipedia, Hello Doctor, etc.
- No individual celebrities such as Romy Titus, Riaad Moosa, etc.
- No chat rooms
Analysis: Pep kicks out KFC and FNB continues its audience growth
FNB has jumped three places from 13 to 10, to put more distance between itself and the other banking brands by acquiring just under 70 000 new subscribers since March 2013. A new arrival is PEP, which over took over the number 20 slot from KFC on the back of a targeted promotions campaign.
