Blackberry still 'coolest brand'
At the results of the Sunday Times Generation Next 2012 Brand Survey Awards, announced at Montecasino on 31 May 2012, South Africa's youth once again named BlackBerry as the 'Coolest Brand Overall' in the awards. It also topped the 'Coolest Cellphone' and 'Coolest High-Tech Gadget' categories for the second year running.
Says Lanie Visser, marketing director for South Africa at Research In Motion (RIM), the company behind the BlackBerry solution, "We are delighted that South Africa's youth has chosen our brand as their smartphone of choice and as South Africa's coolest youth brand for the second time. These awards reflect how the smartphone has become an indispensable social tool and lifestyle device for active, connected young South Africans and we would like to thank our young customers for their continued loyalty."
BBM is said to be one of the largest social mobile networks in the world. There are more than 56 million active BBM users worldwide and 70% of them use it daily to communicate daily with friends, family and colleagues. BBM penetration in South Africa is reportedly amongst the highest in the world; 98% of South Africa's customers use BBM.
