"The main risk [for MXit] is the Americans are coming," Knott-Craig says. "They are starting to develop [their applications] for feature phones. Our user group is getting better phones [and] for us the window of opportunity is this year."
Knott-Craig's company, World of Avatar, acquired MXit from founder Herman Heunis and media group Naspers in 2011 for an undisclosed sum.
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