One year to get it right, says MXit boss

14 Feb 2012

Stellenbosch-based social networking company MXit has a one-year window of opportunity to improve and expand its products and services if it's going to fend off an onslaught of rival services like instant-messaging application WhatsApp, says its new CEO, Alan Knott-Craig.

"The main risk [for MXit] is the Americans are coming," Knott-Craig says. "They are starting to develop [their applications] for feature phones. Our user group is getting better phones [and] for us the window of opportunity is this year."

Knott-Craig's company, World of Avatar, acquired MXit from founder Herman Heunis and media group Naspers in 2011 for an undisclosed sum.

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Award-wining Duncan McLeod is the founder and editor of TechCentral (wwwTechCentral.co.za, @TechCentral]]), South Africa's latest technology news site offering breaking news, in-depth analysis and opinion that launched in September 2009. Before that, he was associate editor at the Financial Mail/FM. Contact Duncan on email duncan at techcentral dot co dot za and follow him on Twitter at @mcleodd.