Vodacom launches double opt-in system, MESH

The platform was introduced in response to complaints from customers who claimed they were not aware they were subscribing to WASP services.

Vodacom managing executive: Digital Media, Prins Mhlanga, said, "By requiring customers who request WASP services to confirm their request prior to delivery of content and billing, MESH ensures adherence to the best principles of consumer protection. We want consumers to feel confident accessing mobile content and applications and the MESH platform goes a long way towards establishing this confidence."

Mira Networks values good practice and with the introduction of this double-opt in process, consumers can be assured that it is fully compliant with Vodacom's high standards for consumer protection. Mira has invested significant resources in implementing MESH in line with its promise to be a consumer-friendly company. It provides billing and connectivity services for companies that provide mobile content and applications to consumers.

Extra protection and transparency

MESH provides extra protection and transparency of consumers' relationships with companies that provide paid-for mobile content and applications. The platform covers both ad-hoc and subscription services across the WAP, SMS and USSD channels.

All third-party wireless application providers, on whose behalf Vodacom bills and collects payment for content services, will be affected by the MESH system, but Mira has been supportive of the system and proactive in its implementation because of the benefits it will bring consumers.

Says Deon Odendaal, general manager at Mira Networks, "We believe very strongly in following best practices in the way we interact with consumers and ensuring that are clients treat consumers fairly and ethically. As such, we welcome this new system from Vodacom and the protection it gives consumers."