Free mobile muso directory

Its plans to launch a dedicated South Africa and Africa offering are well-advanced.

KF Lai, CEO of BuzzCity said, "We know that music is a global language and as a content-type, works well on mobile. As trendsetting music fans continue to grow on mobiles, these 'tribes' can be of real value to brands and advertisers. We believe that the product will be a valuable and popular addition to the company's stable of services."

Universal appeal

• Music has long established opportunities for brands to create identity by associating with the right type of "sounds" and artists. As advertising clutter, technology and social changes make it harder to reach consumers; music continues to be a way for brand to connect with them.
• Recording artists are exploring alternate monetization (e.g. ringback tones etc.) promotional and distribution models via mobile handsets. As recording artists, particularly independents, rely on live performance for the majority of their income, sharing tour info via a mobile channel is a natural step.
• The launch continues to support its strategy of encouraging the development of mobile content, which can then be syndicated to independent and carrier sites so they can build their audience base. As the content is developed, audience size grows, which in turn attracts more advertisers.

Partners can sign-up and submit their listings via the online content management system at http://jamsked.buzzcity.com/signin.