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Estate agents use mobiles for marketing

Within the first months of its launch, Vidamo has reportedly shown results with its mobile publishing and marketing solutions for the property industry. The solution currently deployed at Durr, Remax, Greeff and Sotheby's allows agents to promote SMS response instructions across all marketing material.

Customers, interested in a property, send a text to instantly access images and details on their phone through dynamic mobile websites.

According to Rowan Vlaming, country manager for Vidamo South Africa, "The key difference between the mobile solution and traditional property websites is that agents are sent the consumers details the moment they access a site on their phone."

Reportedly, the system has generated thousands of leads for a single partner within the first months of launch. The technology integrates to property agencies' existing web services and automatically creates mobiles sites from existing content. This method keeps all information in sync with that on web and creates no additional work for the agent. Go to www.vidamo.co.za for more details.

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