What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Provantage promotes Zodiac
Zodiac is currently running an in-store campaign in a variety of stores nationally. Promoters in branded golf shirts and caps, who are well-versed in the Zodiac range of pool cleaners and accessories, are highlighting the benefits of the products, the new MX8 pool cleaner in particular.
The campaign is running during the Spring and Summer months, ensuring that South Africans get the Zodiac advice on how to best look after their swimming pools.
Provantage is one of the largest and most innovative end-to-end integrated marketing solutions and media businesses in Africa, extended over multiple key consumer touchpoints and covering a range of environments and audience segments. Operating across the MEA region, Provantage offers a comprehensive range of products, services, and integrated solutions, including brand activation, in-store and trade media services, field sales and compliance auditing, transit media, mall media, billboards, street furniture, golf course media and airport advertising. The company is a Black-owned, B-BBEE level 1 contributor, and proud member of the ACI, DPAA, OAAA, WOOHO, OMC and POPAI.
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