One Show Awards Special Section


[One Show 2016] SA wins in film and radio categories

The 43rd Annual One Show Awards has announced the final winners, with South African agencies bringing home eight more awards!
Hosted by Ellie Kemper, star of Unbreakable Kimmy Schmidt , The One Show awarded 248 Gold, Silver and Bronze Pencils in film, interactive, cross-platform, IP, mobile, social, UX/UI and radio at Cipriani Wall Street in New York City .

Big agencies, big wins

This brings the total up to 556 Pencils overall, with REI’s #OptOutside campaign winning Best of Show. The Martin Agency’s work with long-standing client GEICO also played a large hand in three special awards, including Agency of the Year, Client of the Year and the inaugural Penta Pencil, which recognises a productive creative relationship between agency and client over a five-year period. Wieden + Kennedy also took home a Penta Pencil for their transformative work with Old Spice.

BBDO won Network of the Year for the second year in a row, with eight different agencies winning Gold Pencils, including Best in Radio (Sancho BBDO in Bogotá) and the first Gold Pencil win from Russia (BBDO Russia Group).

WPP won Creative Holding Company of the Year, with marquee networks Ogilvy (runner-up for Network of the Year), Grey, AKQA and JWT contributing to the winning Pencil count.

South African winners

Film"King James Group/Cape Town + Arcade Content/Cape Town + Pressure Cooker Studios/Cape TownSanlamOne Rand FamilyBronzeCape TownSouth Africa
FilmY&R SA/Cape TownJaguar Land Rover South AfricaNon-Genuine AnimalsBronzeCape TownSouth Africa
RadioOgilvy & Mather/JohannesburgLucozadeLucozade Energy Drink - Night Before The ProjectBronzeJohannesburgSouth Africa
RadioTBWA\Hunt\Lascaris/JohannesburgFlight Centre, Student FlightsBeer FestBronzeJohannesburgSouth Africa
RadioFCB 1886/JohannesburgCell CIguguGoldJohannesburgSouth Africa
RadioTBWA\Hunt\Lascaris/JohannesburgFlight Centre, Student FlightsTravel before its not fun anymoreGoldJohannesburgSouth Africa
FilmOgilvy & Mather/Cape TownVolkswagen South AfricaVolkswagen "Moments"SilverCape TownSouth Africa
RadioTBWA\Hunt\Lascaris/JohannesburgTiger BrandsSexy TimesSilverJohannesburgSouth Africa

The following were the Best in Discipline winners from Friday night:

Film: “Shoplifters” for Harvey Nichols, by adam&eveDDB/London + Blink/London + Zenith Optimedia/London + The Mill/London.

Interactive: “Call Brussels” for, by Air/Brussels + Lovo Films/Brussels + Globule Bleu/Brussels +White/Brussels.

Cross-Platform: “#OptOutside” for REI, by Venables Bell & Partners/San Francisco + Tool of North America/Santa Monica + North Kingdom/Los Angeles + Edelman/San Francisco.

Intellectual Property: “Funtastic Hand” for Cirec Foundation, by "Publicis Colombia/Bogotá + Cirec Foundation/Bogotá.

Social: “Taco Emoji Engine” for Taco Bell, by Deutsch/Los Angeles.

Mobile: “The world addressed” for what3words, by what3words/London.

UX/UI: “Make Up Genius” for L'Oréal Paris, by "McCann/Paris + Image Metric /Las Vegas + My Studio Factory/Paris.

Radio: “Learning on the way” for ADN, by Sancho BBDO/Bogota.

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