Printing SA launches new campaign to promote importance of print, packaging

© Igor Terekhov via 123RF

Steve Thobela, CEO of Printing SA, said, “The campaign will begin with massive billboards alongside major routes in Gauteng and the Western Cape from 1 February 2017 and continue with the roll out of additional marketing initiatives including maxi posters and street pole posters across these provinces as well as in KwaZulu-Natal. The overall campaign will continue until November 2017.

“We believe that this marketing campaign will benefit our industry and our members and we are excited by it. We are going all out to put our industry on the map across South Africa.

“Printing SA will show that modern day marketing should include a sustainable mix of digital and printed communications that could reach a multitude of target markets, optimising the return on companies’ investments in spreading their marketing messages.

“At the same time, raising the profile of the print and packaging industry will go a long way to encouraging the formation of a stronger voice for the sector by encouraging companies to become members of this well-established representative body.

“Printing SA remains committed to lobbying for a healthy, growing sector and encouraging skills development by attracting young artisans to explore the myriad career opportunities available in the profession...” concludes Thobela.

For more information, go to www.pifsa.org and www.printingsa.org.