Bussing in the news

Commuter media organisation ComutaNet and television station e-tv have signed SA's biggest bus advertising deal yet. To create top of mind awareness for the daily soap Backstage, e-tv has branded ten full back LED and 12 mega buses travelling along arterial routes in Johannesburg and Cape Town.

4 Sep 2005

The 22 buses are vividly branded along each side and across the back with eye catching Backstage graphics that include images of the cast. Adding an innovative element to these buses is the inclusion of LED screens at the back of the buses displaying information about upcoming episodes.

Brian Lindquist, ComutaNet Sales and Marketing Director, says: "Bus advertising is a powerful medium as these vehicles ply major urban arterial routes accessing densely populated cities making them immense moving advertisements. It is economical and achieves among the highest recall within our media platforms.

"We required the campaign to be accountable, unavoidable and full of impact. The innovative use of LED screens on buses will entice commuters and have a long-lasting impact on motorists and passers-by, generating maximum exposure, recognition and brand retention for Backstage."

Michelle Kirby, Marketing Manager, e-tv, says: "We are embarking on this innovative venture with ComutaNet because of our 'thinking out of the box' marketing strategy. Our viewers are of utmost importance to us, and we want to take the message right to them.