Mall media boosts sales

“Shopping malls offer our clients a wealth of break-through advertising opportunities. It is the ideal environment to talk to consumers and make an impact with an advertiser's communication. What's more, consumers are at the point of purchase while your brand is top-of-mind,” says Lee Curtis, Primall Media's executive head of sales and marketing.

“Our strategic site ownership means, quite simply, that brands have the uncluttered exposure they need to ensure the sale.”