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Mall media boosts sales
Primall Media, tasked with creating awareness of the Coricraft store located at The Glen Shopping Centre, put all of its boom packages - one large interior billboard and four posters - on the back of its Digital Ad Screens into action during November 2009. The store enjoyed top-of-mind status among value shoppers and homeowners.
“Shopping malls offer our clients a wealth of break-through advertising opportunities. It is the ideal environment to talk to consumers and make an impact with an advertiser's communication. What's more, consumers are at the point of purchase while your brand is top-of-mind,” says Lee Curtis, Primall Media's executive head of sales and marketing.
“Our strategic site ownership means, quite simply, that brands have the uncluttered exposure they need to ensure the sale.”
