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Primedia Outdoor flights fantasy
Primedia Outdoor's Spectacular billboards was the outdoor advertising vehicle of choice for the launch and promotion of Estee Lauder's new "fantasy is fragrance", Beyond Paradise.
Dominating major highways and airport intersections, these strategically placed, customised billboards impact on the upper LSMs, the market targeted by Estee Lauder. While the fantasy images attract consumers' attention by day, the entire billboard is illuminated at night to ensure maximum exposure 24 hours a day.
Primedia Outdoor is the largest wholly South African-owned outdoor advertising company.
Editorial contact
Owlhurst Communications on behalf of Primedia Outdoor
