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International out of home survey available in SA
Posterscope last week launched the Prodigy OCS (Out of home Consumer Survey), touted as the most in-depth single source of media, marketing and consumer targeting in the world, to clients, media owners and media in Johannesburg. This week it will be the turn of Cape Town.
This detailed report delivers insight into media usage, media moments and personalities, as well as receptivity towards commercial messages across 50+ digital, experiential and media channels.
It is based on a sample of 100 000 respondents, including a sample of 2000 respondents from all regions of South Africa, that took part in a 60-minute questionnaire.
The full report is available free of charge to Posterscope South Africa clients and can be purchased directly through it by other interested parties.
