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Source © Wang Song he Outdoor Audience Council (OMC) has launched its new Roadside Outdoor Audience Data (Road 2.0) in partnership with MGEData.

Marketing & Media

Road 2.0: OOH's gamechanger

Danette Breitenbach 27 Oct 2022

Image supplied by OMC.

Marketing & Media

OMC releases its latest Road data

23 Oct 2020

Marketing & Media

Ask Afrika's Da Vinci Awards reveal how effective market research marries art and science

Issued by Ask Afrika 22 Nov 2018

Marketing & Media

Brand IQ is now an OMC member

21 Jun 2018

Trish Gilford, a freelance media strategist working with the OMC.

Marketing & Media

OMC Road research update reveals how OOH industry has evolved

Juanita Pienaar 11 Dec 2017

Marketing & Media

#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Juanita Pienaar 30 Aug 2017

[OOH Focus] OOH measuring up

Marketing & Media

[OOH Focus] OOH measuring up

Danette Breitenbach 1 Dec 2015

An update on progress from the Out of Home Measurement Council

Marketing & Media

An update on progress from the Out of Home Measurement Council

Issued by Primedia Outdoor 29 Oct 2015

PAMRO adds key UK speaker

Marketing & Media

PAMRO adds key UK speaker

30 Jul 2015

Digital Out of Home: Key medium influencing the media landscape

Marketing & Media

Digital Out of Home: Key medium influencing the media landscape

Danette Breitenbach 11 Jun 2015

New audience measurement for OOH, through newly formed council

Marketing & Media

New audience measurement for OOH, through newly formed council

12 Mar 2015

New out-of-home research model launched for South Africa

Marketing & Media

New out-of-home research model launched for South Africa

14 Aug 2014

Danette Breitenbach

Marketing & Media

OOH to launch currency survey

Danette Breitenbach 23 Jun 2014

Marketing & Media

Summer springs new opportunities for OOH

Ingrid von Stein 1 Nov 2012