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Soccer stadium branding offers year-round opportunities
Primedia Sport announced early this week that it had acquired the commercial rights to Johannesburg's most famous football venues, National Stadium South Africa (formerly Soccer City), and the Orlando and Dobsonville stadiums.
The National Stadium has a significant role in next year's FIFA World Cup and, along with Rand, Orlando and Dobsonville stadiums have been set aside as official training venues by the City of Johannesburg. The opportunities for companies and brands to align themselves with these famous sites and reach the hundreds of thousands of spectators that they draw include stadium naming rights, sponsorships (partners and suppliers), stadium advertising and suite bookings.
By getting involved, clients have the opportunity to reap the benefits of association with the sports hosted at these venues, gain substantial media exposure, leverage the direct benefits of hospitality or preferred supplier status by signing up as an official supplier or partner. More details on www.megapro.co.za.
