Primall Media wins Sandton City, Nelson Mandela Square

“We are absolutely thrilled to be awarded these two major advertising contracts which are effective from 1 February,” commented Unlimited CEO Ken Varejes.

“Sandton City and Nelson Mandela Square together comprise the biggest shopping centre in Africa. Last year, 28.5 million people visited Sandton City alone. Combined, the visitors to Nelson Mandela Square and Sandton City (46.5 million) closely compare to the total population of South Africa! What a fantastic start to 2009.”

Darren Katz, director of Primall Media added, “The shopping centre space is where consumers are spending on average 2 - 3hours per visit because it has become a lifestyle destination. In addition to our existing foothold in 47 shopping centres countrywide, we're able to offer real value to advertisers wanting to tap into the disposable income of this lucrative market.

We have a lot of ideas and are eager to get our advertisers entrenched into South Africa's most frequented shopping malls. What we do differently is allow one advertiser dominance over a particular space, and with our touch screen iDirectories already a popular guide in many centres, the opportunities are endless.”